Websites for studios where the booking is the point.
Everything on a salon site is in service of one action: getting someone into the chair. If your prices are hidden and booking takes three taps, you are asking people to work for the privilege of paying you.
What your customers are actually doing
People search for you after a recommendation, or they search “barber near me” and judge on photographs. Then they look for the price, and then for a way to book without phoning during your busiest hour.
What the site has to get right
Prices, written down
Hiding prices does not raise them, it filters out the people who would have booked. Say what a cut costs.
Booking in one tap
Whatever system you already use, linked from every screen. If you take bookings by phone, then it is the phone number, everywhere.
Photographs of your actual work
Not models. Clients are deciding whether you can do the thing they want, and only your work answers that.
Who works there
People book a person, not a premises. A name and a face per chair converts better than any amount of copy.
What we leave out
A gallery of stock hairstyles. Clients can tell, and it quietly says you have nothing of your own to show.
What we'd actually build you
Home
What you do, where you are, and a booking button that does not move. Two or three photographs of real work.
Services & prices
Every service with its price and roughly how long it takes. People plan their day around the appointment, not just the cost.
The team
A name, a photograph, and a line about what each person is best at. This is the page that turns a browser into a request for a specific stylist.
Book
One tap to whatever system you already use. If that is a phone call, then the number, prominently, on every screen.
Questions
Yes. We link to it rather than replacing it — you keep the system your staff already know.
Yes, and it saves the awkward conversation at the till.
Possible, and worth discussing. Most small studios earn more from filled chairs than from selling product online.